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Sam's Letters


Sam understood just how important it was to share his thoughts with associates. Every month, Walmart World magazine published letters from Sam to “the troops”, covering everything from sales to bird hunting.


Feb. 1971

As we're about to close our fiscal year of 1970, I'm...

Tags: Associates, Stock Market, Growth

Jun. 1971

I’ll review a few highlights of the past month or two...

Tags: Associates, Heritage, Associate Benefits

Aug. 1971

Turnover! Return on Investment! Those are two phrases...

Tags: Commitment, Merchandise Turnover

Nov. 1971

11 DOWN – 3 TO GO IN ‘71 And they're even getting...

Tags: Customer Service, Holiday

May. 1972

I suppose that being the President of a growing company...

Tags: Associates

Jul. 1972

Ten Tremendous Years With Wal-Mart 1962-1972 The first...

Tags: Growth, Heritage

Sep. 1972

The Records Tumble In This Summer of 1972 With Wal-Mart...

Tags: Stock Market, Commitment

Dec. 1972

Sales Up for October And First Nine Months of Year!...

Tags: Stock Market, Merchandise Turnover, Holiday

Jan. 1973

Our Prime Objective for 1973 In thinking about our year...

Tags: Commitment, Merchandise Turnover

Nov. 1973

New Trends in Retailing as It Affects Our Wal-Mart...

Tags: Customer Service, Retail Industry, Change & Innovation

Dec. 1973

As the Holiday Season approaches, I would like to share...

Tags: Associates, Holiday, Change & Innovation

Feb. 1974

– Goals for 1974 It’s that time of year again. A new...

Tags: Growth, Every Day Low Prices, Merchandise Turnover

Jul. 1974

A Matter of Pride In a recent trade publication, our...

Tags: Growth, Commitment, Retail Industry

Dec. 1974

Another very excellent report was just released for our...

Tags: Stock Market, Commitment

Jun. 1976

Our first quarter results were real good, as...

Tags: Customer Service, Associate Benefits, Retail Industry, In-Stock, Shrink

Jul. 1976

The Real Hidden Asset on Wal-Mart’s Balance Sheet Much...

Tags: Associates, Commitment, Change & Innovation

Dec. 1976

By the time you read this article, you will be in the...

Tags: Commitment, Holiday

May. 1977

As a Company, we're sensitive to our customers and our...

Tags: Customer Service, Commitment

Aug. 1977

We had another good month in July and the second...

Tags: Customer Service, Stock Market, Commitment

Apr. 1978

It's the last day of March, 1978, and almost two...

Tags: Associates, In-Stock, Distribution & Transportation

Jun. 1978

We Must “Listen Aggressively” Most of our management...

Tags: Associates, Communication, Open Door

Sep. 1978

Message From Sam Walton I'm on my way to Greenville,...

Tags: Aviation, Leadership, Commitment, Hunting

Nov. 1978

1978 rolls on! Our September results were much better...

Tags: teamwork, Commitment, Retail Industry

Dec. 1978

"OUR ASSOCIATES MAKE THE DIFFERNCE" What a truth, and...

Tags: Associates, Every Day Low Prices, Associate Benefits, Holiday, Hunting, Ol' Roy

Jan. 1979

Our year's rapidly coming to a close, and what a great...

Tags: Associates, Leadership, Holiday

Mar. 1979

We’ve just completed what has to be the best year-end...

Tags: Associates, Customer Service, Communication, In-Stock, Shrink, Distribution & Transportation

Aug. 1979

My good friends, we were honored in Chicago this week...

Tags: teamwork, Retail Industry, In-Stock

1980s
May. 1980

I’ve really enjoyed my recent trips to some of our...

Tags: Every Day Low Prices, Associate Benefits, Retail Industry, In-Stock, Expense Control

Aug. 1980

I’m reminded by the chart on my wall at an early hour...

Tags: Customer Service, Growth

Sep. 1980

Greetings, my friends! Another month and another...

Tags: Transportation, Stock Market, Distribution, Leadership, Ol' Roy

Oct. 1980

GOOD ENOUGH IS NOT ENOUGH TODAY. Whatever your work...

Tags: Associates, Commitment, Retail Industry, Ol' Roy

Jan. 1981

Big K Acquisition – A Major Opportunity For Wal-Mart My...

Tags: Transportation, Growth, Distribution, Acquisitions

Aug. 1981

A hearty WELCOME to our Big K associates who are now on...

Tags: Communication, Growth, Acquisitions

Sep. 1981

On this Tuesday evening, I’m flying to Bentonville from...

Tags: Associates, Growth, Leadership, Open Door, Acquisitions

Dec. 1981

Once more, members of my Wal-Mart Family, it’s my...

Tags: Associates, Stock Market, Growth, Hunting, Ol' Roy, Acquisitions

Jun. 1982

It appears now on this first day of June that May has...

Tags: Transportation, Associates, Distribution, Commitment, Retail Industry

Jul. 1983

This is my third and final attempt to do my Wal-Mart...

Tags: Customer Service, Growth

Feb. 1984

We’ve just completed one very excellent Annual Wal-Mart...

Tags: Associates, Customer Service, Commitment

Jul. 1984

WAL-MART: Change-Flexibility-Innovation-Opportunity...

Tags: Sam's Club, teamwork, Innovation, change, Commitment

Nov. 1984

My Wal-Mart Partners and Associates: The following...

Tags: Customer Service

Feb. 1985

My friends, partners and associates: 1984 is history –...

Tags: Customer Service, Leadership

Jun. 1985

My Friends: I seem to be a little light on material this...

Tags: teamwork, Customer Service

Jul. 1985

On this early Tuesday morning, July 16th, I’m just...

Tags: Transportation, Associates, Growth, Distribution

Oct. 1985

I’ve just finished a memorandum to all management...

Tags: Associates, Communication, Leadership

Feb. 1986

I'm in the middle of a western swing through our...

Tags: teamwork, Leadership

Jul. 1986

I'd like to say that we're a diverse collection of...

Tags: Associates, Innovation, Leadership, change, Commitment

Aug. 1986

This 1986 year is racing by at an unbelievable pace –...

Tags: Retail Industry, Expense Control

Feb. 1988

If we truly have a "secret" for this Wal-Mart...

Tags: Associates, teamwork, Innovation, Leadership, change

Jul. 1988

Times change; people may change, but there's one...

Tags: Associates, Leadership

Sep. 1988

Friends, I'm just returning on this beautiful fall day...

Tags: Transportation, Customer Service, Distribution

Nov. 1988

One year – 1988 – is about to wind down as we approach...

Tags: Aviation, Customer Service, Commitment, Hunting

Dec. 1988

Another Year Coming to a Close: “You’ve Done Good!”...

Tags: Associates, Customer Service, Holiday

Feb. 1989

We Must Continue to Improve in 1989 By Sam M. Walton,...

Tags: Associates, Customer Service, Growth, Commitment

Jun. 1989

By Sam Walton, Chairman I’ve had a real good week. I’ve...

Tags: Associates, Customer Service, Leadership

Aug. 1989

Exceeding Our Customers’ Expectations By Sam Walton,...

Tags: Customer Service, Retail Industry

Nov. 1989

Customer Service is Our Key to the Future I recently...

Tags: Customer Service, Leadership

1990s
Apr. 1990

Let me express a few thoughts that come to mind today....

Tags: Associates, Customer Service

May. 1990

Something Old Is New Again: The Wal-Mart Visitors...

Tags: Associates, Heritage

Oct. 1990

Pleasing Our Customer Will Keep Profits High Dear...

Tags: Associates, Customer Service, Leadership, Associate Benefits

Jun. 1991

Partners and good friends of 1991, as usual over this...

Tags: Transportation, Associates, Innovation, Communication, Stock Market, Distribution, change, Associate Benefits, Expense Control

Aug. 1991

The Importance of Integrity Dear Partners: I just had...

Tags: Associates, Communication, Growth, Leadership, Expense Control

Dec. 1991

Season’s Greetings and Merry Christmas I’m writing this...

Tags: Customer Service, Leadership, Heritage, Commitment, Holiday

Feb. 1992

Our Focus For ‘92 On this day after Christmas, I’m so...

Tags: Associates, Sam's Club, Customer Service, Growth, Associate Benefits, Commitment, Retail Industry