Message from the President – Goals for 1974
It’s that time of year again. A new Wal-Mart year about to begin as of February 1, 1974, and with it we must all begin to target in on certain objectives and goals if we are to keep our program and momentum rolling in high gear.
From the beginning of our history as a Company we’ve always set our goals high, and generally have never been satisfied with anything less than number one. I feel that we are regarded as the number one regional retail discount chain in the United States today. As we grow from $168,000,000 in sales in ’73 to the $225,000,000 range in ’74, and on higher in the 70’s, we’ll begin to emerge as a national company, competing at all levels with all comers.
Thus, with these increasing numbers, size and competition, we’ve got to further increase the effectiveness of our Wal-Mart program. These are some specific objectives that I feel are most important for us in 1974.
As a Company, I think we should avoid the easy way out that many companies take – that is, they simply raise prices and gross margins when expense pressures increase. Our best course, and I know you’ll agree, is to maintain these low, low prices that are Wal-Mart’s trademark and continue to undersell our competitors on comparable merchandise; And do it the hard way by regularly turning your merchandise, controlling expenses, and increasing sales productivity.
I have a very positive feeling about 1974. In fact, as the current TV commercial goes – “We’ve got ya!”
1974 is in the bag for Wal-Mart because we’ve got the people, the program, and the team!